Privacy Policy

This Privacy Policy outlines how Waimea Fashion ("we", "us", or "our") collects, uses, and protects your personal data when you visit or make a purchase from in.waimeaonline.com.

By accessing our website and services, you agree to the collection and use of your data as described in this policy. If you have any questions or concerns, please contact us at connect@waimeafashion.com.

This policy does not apply to the practices of companies we do not own or control, or to individuals we do not employ or manage.

We collect information that you provide directly to us, as well as information gathered automatically when you use our website.

Information You Provide

• Account information: Name, email address, phone number, and password when you create an account.
• Order information: Billing and shipping address, payment method details (processed securely — see below), and order history.
• Communications: Information you share when contacting customer support, submitting feedback, or participating in promotions and contests.

Information Collected Automatically

• Device data: Browser type, operating system, IP address, and device identifiers.
• Usage data: Pages visited, time spent on pages, referring URLs, and click patterns.
• Location data: Approximate geographic location based on your IP address.

We use the information we collect for the following purposes:

• Order fulfilment: Processing and delivering your orders, sending order confirmations, and handling returns or exchanges.
• Customer support: Responding to your enquiries and resolving issues.
• Personalisation: Tailoring product recommendations and marketing communications based on your preferences and browsing behaviour.
• Marketing: Sending promotional emails, SMS messages, and notifications about new arrivals, sales, and exclusive offers (with your consent).
• Analytics: Understanding how our website is used so we can improve our products, services, and user experience.
• Security: Detecting and preventing fraud, unauthorised transactions, and other illegal activities.
• Legal compliance: Meeting our legal and regulatory obligations under Indian law.

We take your payment security very seriously. Please note that Waimea Fashion does not access or store your complete payment card details (credit/debit card number, expiration date, CVV, etc.).

When you make a purchase, all transaction details are captured on a secured payment page, encrypted using industrial-strength encryption, and securely transmitted to your card issuer for authorisation. At no point during or after the purchase process does Waimea Fashion have access to your complete card information.

All payment processing is handled by PCI DSS-compliant third-party payment gateways.

We use cookies and similar tracking technologies to enhance your browsing experience. These include:

• Essential cookies: Required for the website to function properly (e.g., shopping cart, login sessions).
• Analytics cookies: Help us understand how visitors interact with our website (e.g., Google Analytics).
• Marketing cookies: Used to deliver relevant advertisements and measure campaign effectiveness.

You can manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

We may share your information with trusted third-party service providers who assist us in operating our business, including:

• Payment processors: For secure transaction processing (Razorpay, PayU, etc.).
• Shipping partners: For order delivery and tracking (Delhivery, BlueDart, etc.).
• Analytics providers: For website analytics and performance monitoring (Google Analytics).
• Marketing platforms: For email and SMS marketing campaigns.

These third parties are contractually obligated to protect your data and may only use it for the specific purposes we have authorised.

We do not sell or rent your personal information to any third party for their independent marketing purposes.

We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required or permitted by law.

If you request deletion of your account, we will remove your personal data within 30 days, except where we are legally required to retain it (e.g., transaction records for tax and accounting purposes).

Under applicable Indian data protection laws, you have the right to:

• Access: Request a copy of the personal data we hold about you.
• Correction: Ask us to correct any inaccurate or incomplete data.
• Deletion: Request deletion of your personal data, subject to legal obligations.
• Opt-out: Unsubscribe from marketing communications at any time by clicking the unsubscribe link in our emails or contacting us directly.
• Data portability: Request your data in a structured, commonly used format.

To exercise any of these rights, please contact us at connect@waimeafashion.com.

Our website and services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us immediately and we will take steps to remove such information.

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. Any changes will be posted on this page with an updated "Last Updated" date. We encourage you to review this policy periodically.

If you have any questions, concerns, or requests regarding this Privacy Policy, please reach out to us:

Waimea Fashion
Email: connect@waimeafashion.com
Website: in.waimeaonline.com